Krista's KeyNote
Launch Yourself! Define, Design, and Deliver a Powerful Personal Brand
Everyone has a personal brand – the question is whether or not you are strategic about crafting and positioning it. Thanks to LinkedIn and Google, people are forming impressions about you long before you meet them. Personal branding is about proactively building a presence that attracts the opportunities you want.
Krista Neher, CEO of Boot Camp Digital and best-selling author of Launch Yourself! maps out exactly how to build a powerful brand that is vital to your success, no matter your career aspirations or stage.
In this session we’ll cover:
What is a personal brand and why does it matter (hint: you already have one)?
How managing your personal brand can attract opportunities to you.
How to define your brand in a way that is authentic to you and build a personal brand statement
How to design a brand that is memorable, authentic, distinctive, and credible based on proven principles used by big brands.
How to deliver your brand on- and offline in a compelling and relevant way.
About Krista
Krista Neher is an international speaker, award-winning entrepreneur, global thought-leader, and the CEO of Boot Camp Digital. Krista has written six best-selling books on digital marketing and personal branding, including a textbook and a “Dummies” book.
With over 15 years of experience, Krista was a digital marketing pioneer – executing digital strategies before “digital marketing” was even a recognized term. She has worked with companies like Facebook, Nike, Procter & Gamble, GE, Macy’s, Google, and the United States Senate and has been featured as an expert in the New York Times, CNN, Wall Street Journal, NBC, CBS, Entrepreneur, and the Associated Press. Krista is passionate about digital marketing and created one of the first accredited certification programs in the world.
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