Nimisha's KeyNote

Competition is a key driver for diversity and innovation   

The growth of the digital economy provides an opportunity to make markets more competitive, as new entrants and business models emerge, spurring traditional businesses to raise their game or exit. The diversity of businesses, digital products, and services has the potential to deliver innovative and cheaper products, as well as faster and better services. However, a changing business landscape and the digital way of doing business can introduce new and sophisticated forms of anti-competitive behaviour, data breaches, and cyberattacks. There is a risk that vulnerable individuals may face greater harm. New or revised digital policies and regulations are required that are flexible, fit for purpose, and advance gender equality, inclusivity, and sustainability. 

Drawing on her international experience and expert knowledge, Nimisha presents on:  

  • Making markets competitive in the digital economy 
  • Policies and regulations in the digital economy 
  • Promoting gender equality in policy-making


About Nimisha

Nimisha is a competition and regulation specialist with 20 years of international experience. She is the founder of E-nomics, a boutique economics consultancy, helping organisations navigate policies and regulations to innovate and internationalise in an inclusive and sustainable manner.  

Nimisha has experience advising large tech companies, central banks, think tanks, and international organisations (World Bank, OECD) in the areas of the digital economy, digital finance, and digital trade in Asia Pacific, United States, and Latin America. Previously, she worked at competition authorities in the United Kingdom, New Zealand, Singapore, and Australia. She has written articles in industry and academic publications and has presented to industry associations, business schools, universities, workshops for ASEAN government agencies, as well as at the International Competition Network Conference. Having spoken at both academic and Tech Industry conferences, her expertise connects public-private sector perspectives. 

Nimisha is passionate about developing the next generation of leaders and in her spare time, she volunteers as a mentor to university students planning their careers. Nimisha is a former member of the UK Government Economic Service and has a Masters in Economics from the London School of Economics & Political Science. 

Core Expertise



    Digital Economy


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