Pamela's KeyNote

Demystifying the Marketing Madness The marketing landscape is changing at such a rapid pace, yet many well-deserving Small Business Owners and Entrepreneurs with great products and services are missing out on business opportunities because they lack the knowledge of how to put themselves in front of their ideal customer locally or internationally. Far too many are caught up in the marketing madness. In addition, many individuals believe that they need a huge marketing budget to be able to make a big impact and compete with the big boys when this is simply not the case. The key is knowing how to fully maximize your marketing dollars so that you too can play in the big kids' sandbox. Pamela helps businesses to use marketing to communicate the value of their products and services by demystifying the marketing madness. Small business owners who clearly understand who their target audience is; know their marketing message and where their customers are hanging out are able to effectively increase their leads and convert them into sales. By chunking down these various processes Pamela moves you out of the marketing madness and chaos into a place of clarity, calm, and action. Demystifying marketing madness will get you clear on getting your message out to the right target audience, at the right place and at the right time.

Core Expertise

  • Marketing
  • Branding
  • Entrepreneurship

About Pamela

Pamela Wigglesworth, CSP, is an international marketing and entrepreneurship consultant, speaker, author and the Managing Director of Experiential Hands-on Learning. An American who has lived in Asia for over 28 years, she works with companies across multiple industries to increase their awareness, increase leads, and ultimately, increase sales. Pamela helps companies to strategize, systemize and monetize their business. Pamela has spoken or conducted seminars in Australia, Singapore, Malaysia, Indonesia, Brunei, Cambodia, China, Thailand, the Philippines, Vietnam, and the United States. She is the author of The 50-60 Something Start-up Entrepreneur: How to Quickly Start and Run a Small Business and Small Business Acceleration: Get Noticed Using Facebook, LinkedIn, Email Marketing, Public Relations, and Video Marketing. She is a member of the Global Speakers Federation and served as a past Vice-President of the Asia Professional Speakers Singapore (APSS). Pamela is a founding board member of the PrimeTime Business and Professional Women's Association in Singapore.

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