Krista Neher is an international speaker, award-winning entrepreneur, global thought-leader, and the CEO of Boot Camp Digital. Krista has written six best-selling books on digital marketing and personal branding, including a textbook and a “Dummies” book. With over 15 years of experience, Krista was a digital marketing pioneer – executing digital strategies before “digital marketing” was even a recognized term. She has worked with companies like Facebook, Nike, Procter & Gamble, GE, Macy’s, Google, and the United States Senate and has been featured as an expert in the New York Times, CNN, Wall Street Journal, NBC, CBS, Entrepreneur, and the Associated Press. Krista is passionate about digital marketing and created one of the first accredited certification programs in the world.