Adeline is a Leadership Coach and CMO on Demand with experience across top banks and telco. An insights-driven marketer, she thrives in building brands, driving revenue growth, and building teams for peak performance. Her goal is to lead the charge to have a more data-driven approach in marketing and to play a part in transforming an organisation towards more customer-centricity through big data & AI. She is a strong collaborator across C-Suites. Adeline is an ICF Certified Executive Coach (ACC) & NLP Practitioner. She is also a mentor to undergraduates at social initiatives such as MentorsHub and co-founder of abcwomen.org, a movement that empowers women in transition to living their lives to the fullest. Adeline also founded Soar Global a coaching practice to help women create possibilities to be the best version of themselves. As a marketing expert, she has taken to many stages across Asia and continues to engage and challenge her industry in its exciting & evolving future.